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Meselia was founded by György HÖNEL, who, after many years of international experience working with global corporations, chose to bring his deep expertise back to Hungary and build something driven by passion and innovation. György continuously expanded his knowledge to stay ahead of evolving construction industry trends and needs. He devotes extensive time to research and development, maintains daily collaboration with multiple universities and international laboratories, and has a genuine passion for creating unique formulations tailored to specific customer requirements.
Alongside him is Gyula KOVÁCS, also with a strong international corporate background and a precise understanding of global market dynamics. Gyula is dedicated to exploring new territories and driving the company’s growth with forward-thinking strategies and innovation.
At Meselia, the foundation of our company lies in expertise and friendship — a genuine partnership approach that shapes how we work and how we develop advanced construction chemical solutions.
At Meselia, we are a Hungarian-owned Central European company with over 22 years of experience, dedicated to advancing concrete and dry mortar technology through research, development, and premium materials distribution. In close collaboration with our Austrian partner, Newchem GmbH, we focus on the next generation of mineral-based, environmentally friendly cementitious solutions that meet the demands of modern construction.
Whether enhancing marine and harsh-environment concrete, reducing cracking with fiber-reinforced solutions, or harnessing photocatalytic technology for cleaner urban air, our products deliver reliability, sustainability, and measurable performance. Supported by technical consultancy and laboratory services, we partner with leading construction companies across Europe to bring smarter, more resilient building solutions to life.
Our expertise addresses real industry challenges — from improving durability, water-tightness, and corrosion resistance in concrete, to enabling flexible, cloud-connected dry mortar production with compact, decentralized systems. We provide innovative materials such as pozzolans, natural binders, performance additives, and specialized cements, tailored for both high-performance infrastructure and heritage restoration.
